
ACHIEVEMENTS
Innovative. Strategic. Collaborative.
These three words best describe Orta's approach & attitude.
Below are some examples of turning challenges into results!
TYSON FOODS
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Architected Tyson's first-ever enterprise-wide DE&I strategy — building the office, hiring the team, and establishing the governance infrastructure (8 BRGs, CEO DE&I Council) that anchored inclusion as a business imperative.
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Designed and launched a company-wide DE&I certificate program that credentialed 100+ team members in a 3-month pilot — establishing a scalable model for culture change across a 140,000-person workforce.
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Created Tyson's inaugural CEO DE&I Council, elevating inclusion strategy to the highest level of executive accountability and establishing a best practice adopted across the enterprise.
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Drove the external positioning strategy that earned Tyson recognition as one of the "Best Companies for Latinos to Work For" by both LATINO and Latino Leaders magazines in 2022.
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CARNIVAL CORPORATION
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Built Carnival's U.S. Corporate Affairs function from the ground up — the first of its kind in the company's history — establishing the strategy, infrastructure, and stakeholder relationships that positioned the corporation as a sophisticated player in the American policy and public affairs arena.
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Orchestrated the communications strategy behind the first U.S.-based cruise ship return to Cuba in over 50 years, generating 1.4 billion media impressions across dozens of TV, print, and digital placements — one of the most impactful corporate PR moments in the cruise industry's history.
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Served as the corporation's primary Spanish-language spokesperson, representing Carnival's brand and interests across U.S. Hispanic media markets.
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Produced an award-winning DEI campaign that showcased Carnival's diverse workforce and boardroom — earning national recognition and setting a new industry standard for inclusion communications.
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HISPANIC ASSOCIATION ON CORPORATE RESPONSIBILITY (HACR)
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Doubled revenue from $1.1M to $2.5M during the worst economic downturn in a generation — fueling growth through a disciplined membership expansion strategy that brought corporate powerhouses including American Express, Chevron, GE, Target, Toyota, and Univision into the fold.
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Nearly doubled corporate membership from 28 to 53 — a 90% increase — by repositioning HACR as the definitive platform for Fortune 500 engagement on Latino corporate leadership.
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Revamped and relaunched the HACR Corporate Inclusion Index, completing four major survey cycles and growing corporate participation by over 40% — establishing it as the most authoritative benchmark for Latino inclusion in corporate America.
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Designed and launched four flagship executive programs — the HACR CEO Roundtable, Corporate Directors Summit™, Corporate Executives Forum™, and Young Hispanic Corporate Achievers™ Program — creating the infrastructure for Latino executive pipeline development at scale.
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Produced Insider Game, the organization's first-ever documentary series — a two-part film featuring Fortune 500 board members, CEOs, and governance advocates that earned a CINE Golden Eagle and two Bronze Telly Awards, drove advocacy before the SEC for new corporate disclosure rules, and led directly to the founding of the Latino Corporate Directors Association (LCDA).
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ANHEUSER-BUSCH
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Rebuilt Anheuser-Busch's external affairs presence and brand reputation across a three-state Western region (CA, AZ, NV) — reestablishing trust with key community, civic, and distribution partners following a period of organizational transition.
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Conceived and executed "Summer of Beer, Summer of Fun" — a new market activation strategy in the greater Los Angeles market timed to the peak selling season (Memorial Day through Labor Day), creating a measurable, repeatable sampling model that drove direct revenue impact.
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Partnered with GA to align public policy groups, think tanks, and NGOs behind the company's legislative agenda — turning external stakeholders into active advocates for Anheuser-Busch's business priorities.
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Directed corporate giving, philanthropy, media relations, and endorsement strategy across a three-state footprint, ensuring community investment aligned with business objectives and brand positioning.
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FORD MOTOR COMPANY
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Managed one of the most high-stakes public affairs challenges in corporate America: the four-year shutdown and final closure of a major manufacturing plant — navigating sustained community opposition, protecting the Ford brand throughout an emotionally charged and politically complex process, and executing a clean resolution without lasting reputational damage.
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Advised senior leadership through two simultaneous product liability crises — the Crown Victoria (AZ) and Firestone tire (PR) challenges — providing real-time strategic counsel that contained public exposure and preserved executive credibility.
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Secured state economic development grants to fund workforce retraining for displaced plant workers — turning a politically contentious closure into a demonstration of corporate accountability.​
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Orta is honored and humbled to be recognized for his professional
achievements and community service. ​
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Awards & Accolades
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​2022 Top 100 Chief Diversity Officer, National Diversity Council
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2020 LinkedIn Top Voices Honoree
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2019 South Florida Business Journal Power Leaders
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2018 PR Council/PRWeek "Best Champion: In-House" Winner
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2018 National Hispanic Health Foundation Honoree
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2018 Year Up South Florida "Champion" Award
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2017 Latino Corporate Directors Association "Founders" Award
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2017 Barry University, Distinguished Alumni Award
2016 South Florida Hispanic Chamber of Commerce, Business Award
2011 & 2012 "Top 100 Executives" List, Uptown Professional Magazine
2011 CINE Golden Eagle Award, Executive Producer, Insider Game
2016 Latino Leaders Magazine, Inaugural Maestro Award for Diversity
2009 - 2013 "101 Most Influential Hispanics" list, Latino Leaders Magazine
2013 Brillante Award for Community Service
2012 Miami Dade College, Hall of Fame Inductee, Nonprofit Category
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Awards & Accolades